What happens to your website once its published and out there for the whole world to see?
Yes you guessed it, everyone and anyone can potentially find your website and read the wonderful content and articles you have added to it……..but so do the search engines like Bing, Google and Yahoo.
The search engines have little bots that go out and scan websites. Now these little bots are smart, they know if your content is copied from another website, if the words and sentences make sense, spelling is correct for your website language settings and if it is relevant to your business. These little bots follow every path your have leading into and out of your website, so if you refer to another website or another website refers to yours then they will follow these paths.
Back to the topic of content and how it works. These bots will read through the content and pick out keywords that is relevant to your industry. So if your are trying to work a business in dog care and write content about forests then your barking up the wrong tree (no pun intended). If you are unsure of your keywords then try contacting an SEO expert like JC Advantage.
So in our example above, for dog care, you would be writing content based on the topic and utilising keywords such as dog grooming, dog shampoo, dog brushing and so on. Once the bots see such keywords and people start searching for them, your website gets noticed and recommended in the search engine results.
That is how content works for your website.
Points to consider when writing your next article or adding content to your website:
- unique content
- keyword rich content
- relevant keywords to do with your business
- lots of content recommended (minimum 1000 words for home page, internal pages minimum 500 words)
- keep adding new content where possible in the form of blogs or articles